Independence
Most due diligence in senior housing was built for the wrong side of the table.
The frameworks, the market studies, the occupancy reports. They exist to move capital, not protect it. Nordon was built to close that gap.
The Stack
Fourteen diligence workstreams sit between a senior housing LOI and a close. Ten anchor in seller-provided data. Four are partially independent but scoped to questions other than this asset's commercial position. Nordon is the only independent diligence in the stack built to answer what the seller's data cannot answer. That is the structural weakness in how capital underwrites this asset class, and the gap Nordon closes.
Track Record
Unbroken.
100%
Senior housing capital focus
27
Global team members
7
Scoring dimensions per diagnostic
An independent advisory group for capital deploying into senior housing.
The Problem We Solve
Where capital stalls in senior housing.
Every assessment covers the same set of signals. We score each one on its own before forming an overall view. No single finding drives the outcome. The full picture does.
Market data is thin, operator-sourced, and incentivized toward the sale.
The offering memorandum is a selling document. The market study was commissioned by the seller. By the time capital arrives at the table, the information environment has been shaped by people with a reason to present the asset favorably.
Most due diligence frameworks were built for operators, not capital allocators.
Operators need to know how to run an asset. Investors need to know whether to buy it. These are different questions. The tools built for operators (occupancy benchmarks, rate comparisons, census data) do not answer what capital actually needs to know.
By the time the numbers look wrong, repricing is no longer possible.
Capital that discovers a market position problem post-acquisition has no path to repricing. The diagnostic moment is before the commitment. That is the only point in the process where evidence changes the outcome.
The investment committee wants a defensible position. Not a summary.
A summary deck tells the committee what the analyst thinks. A defensible position shows them the evidence, the confidence levels, the risk tiers, and the recommendation. It holds up to the scrutiny of the room.
How We Work
Evidence-graded. Not operator-sourced.
We work with you at every point in a deal, from deciding which market to enter, all the way through to selling.
Principle 01
Independence
We are not engaged by sellers. We are not affiliated with operators. Every diagnostic is produced for the capital side, from external signals only. That is the only way the output means anything.
Principle 02
Confidence Grading
Every data point carries a label: Verified, Observed, Inferred, or Unavailable. We do not smooth over uncertainty. We name it, grade it, and let capital decide what weight to give it.
Principle 03
Committee-Ready Output
The deliverable is not a report for your desk. It is the document your VP of Acquisitions walks into the investment committee with. Forty-five minutes. A defensible position. A clear recommendation.
Frequently Asked Questions
Questions capital allocators ask us.
Everything you need to understand what Nordon does, how we do it, and whether we are the right firm for your deal.
01 About Nordon
01 What is Nordon?
Nordon is a senior housing market diagnostics firm. We produce structured, evidence-graded market assessments for capital allocators evaluating senior housing assets.
02 How is Nordon different from a market study firm?
Traditional market studies are commissioned by sellers. Nordon diagnostics are built for the capital side of the transaction. It is an investment committee-ready assessment of whether a specific asset's market position supports the investment thesis.
03 Methodology
No. Nordon has no financial interest in the assets we assess and no affiliation with any operator, developer, broker, or seller.
04 The Deliverable
No. Nordon is investor-side only. We do not work for operators, developers, brokers, or sellers. Our independence is the reason our output holds up in the room.
02 The Diagnostic
01 What is a Nordon diagnostic?
A structured, evidence-graded market assessment of a specific senior housing asset, evaluated across seven scoring dimensions with a clear recommendation.
02 Which diagnostic is right for my deal stage?
We structure diagnostics around your deal process: Pre-Acquisition, Active Due Diligence, Pre-Commitment, and Portfolio Monitoring.
03 What is included in the Pre-Acquisition Assessment?
Seven scored dimensions, confidence labels on every data point, severity classifications, and a clear recommendation delivered as an IC Memo and IC Presentation.
04 Can I request diagnostics for multiple assets at once?
Yes. We offer structured multi-asset engagements scoped individually based on the number of assets and your timeline.
03 Methodology
01 Where does your data come from?
Exclusively from external, independently observable data signals. We do not rely on operator-provided data as a primary source.
02 What does evidence-graded mean?
Every claim carries a confidence label: Verified, Observed, Inferred, or Unavailable. Capital deserves to know the difference.
03 What are the severity tiers?
Critical, Material, Moderate, and Watch. Each finding is classified by how significantly it affects the investment decision.
04 What do the four possible recommendations mean?
Proceed, Proceed with Conditions, Pause for Further Review, or Do Not Proceed.
04 The Deliverable
01 What do I actually receive?
An IC Memo and an IC Presentation. Both designed for direct use in your investment process.
02 What is the difference between the IC Memo and IC Presentation?
The memo is the analytical document for careful readers. The presentation is built for the committee room.
03 Can I use deliverables in my investment committee materials?
Yes. The IC Presentation is designed for direct use in your committee process.
04 Can I see a sample?
Yes. A demonstration diagnostic excerpt is available on the Nordon website and can be shared on request.
05 Engagement
01 How do I start an engagement?
Submit a request through the website or email contact@nordonadvisory.com. We respond within two business days.
02 Is my inquiry confidential?
Yes. All inquiries and engagements are treated as confidential from first contact.
03 How long does a diagnostic take?
Timeline is confirmed at scoping. We commit to delivering within the timeline we agree at engagement.
04 How is Nordon priced?
Pricing is confirmed at scoping. We give you a clear number before any commitment. No surprise fees.
06 Independence
01 Do you work for sellers or operators?
No. We do not accept engagements from sellers, operators, or developers.
02 Do you have any financial interest in the assets you assess?
No. Our compensation comes entirely from the diagnostic engagement fee.
07 Partnership
01 What is a Nordon partner?
A specialist in the senior housing capital market whose work is complementary to ours and whose standards meet the bar our clients expect.
02 What are the criteria for becoming a partner?
Reputation without reservation, integrity as a non-negotiable, and complementary scope.
08 Podcast
01 What is Senior Living Boardroom?
A podcast about the senior housing capital market, co-hosted by Lanie Krugel and Jerry Vinci.
02 How does the podcast relate to the diagnostic work?
The podcast is an extension of the thinking behind the Nordon methodology. It is not a marketing tool.
Our DNA
What we are built on.
The Capital Standard
We hold ourselves to the standard capital allocators hold us to. That means independent data, honest uncertainty, and recommendations that hold up in the room.
Evidence Over Consensus
We do not present the comfortable answer. We present the evidenced one. Where the evidence is weak, we say so. Where it is absent, we name the gap.
Permanence Over Trend
We are not built for the news cycle. We are built for the deal cycle. Every decision we make about the firm is made for the long term.
Discretion as Foundation
Our clients trust us with information they have not shared publicly. That trust is not a feature. It is the foundation. We operate accordingly.